Content and Video Strategies for F&B Businesses to Attract More Customers

The food and beverage (F&B) industry thrives on creating experiences that customers can savor, even before stepping into a restaurant or ordering online. In the digital age, social media platforms like Facebook and TikTok have become essential for F&B businesses to showcase their offerings and attract more people. Here’s a guide on creating effective content, engaging videos, and running successful campaigns on Facebook and TikTok.

Content & Video Ideas for F&B Businesses

1. Behind-the-Scenes Content

• Show the magic behind the kitchen doors. Highlight how your dishes are prepared, focusing on fresh ingredients and expert techniques.
• Create short, engaging videos of your chefs in action, such as flipping pancakes, stretching pizza dough, or plating desserts beautifully.
• Example: “A day in the life of our chef preparing your favorite dish!"

2. Signature Dish Highlights

• Showcase your bestselling or unique menu items in close-up, high-quality videos. Use mouth-watering visuals to draw attention.
• Add subtitles that describe the taste, texture, or special ingredients, e.g., “Crispy, juicy fried chicken marinated with our secret spice blend.”
• Bonus: Use slow-motion shots to emphasize food texture (e.g., cheese pulls or drink pouring).

3. Customer Testimonials & Reactions

• Capture real customer reactions while they taste your food. This creates authentic content that builds trust.
• Example: “Watch this foodie’s reaction to our spicy ramen challenge!”
• Encourage customers to share their reviews on social media and tag your brand.

4. Seasonal or Festive Menus

• Promote limited-time offers or seasonal dishes through video. For example, a Ramadan buffet spread, Christmas-themed desserts, or Lunar New Year specialties.
• Include a countdown in your posts to create urgency.

5. Interactive Content

• Create recipe challenges, such as “Recreate our famous burger at home.”
• Post polls or quizzes: “Which dessert are you today—chocolate lava cake or strawberry cheesecake?”
• Host live Q&A sessions with chefs or bartenders.

6. Food Challenges and Viral TrendsParticipate in trending challenges or create your own, such as:

• Spicy food challenges.
• Speed-eating competitions.
• "Guess the dish" blindfold challenges.

Campaign Strategies for Facebook Ads1.Carousel Ads

• Showcase multiple dishes in a single ad using Facebook’s carousel format.
• Each slide can feature a high-quality image or short video, with a “Swipe to explore” call-to-action (CTA).
• Example: “Explore our new menu—swipe to discover your next favorite dish!”

2.Offers and Discounts

• Run campaigns offering special promotions like “Buy 1 Get 1 Free,” happy hour deals, or discounts for first-time customers.
• Use the “Offer” feature in Facebook Ads Manager to directly display redeemable deals.

3.Local Targeting

• Focus on your local audience by targeting users within a specific radius of your restaurant.
• Include a CTA like “Visit us today!” or “Order now for fast delivery!”

4.Video Ads

• Create short, snappy videos (15–30 seconds) showcasing your food with vibrant colors and catchy music.
• Use captions like: “Craving something delicious? Try our new BBQ ribs—order now!”
• Ensure your videos are optimized for mobile with square or vertical formats.

5.Retargeting Campaigns

• Use Facebook Pixel to retarget users who’ve visited your website or interacted with your previous ads.
• Example: “Still thinking about our creamy pasta? Order now and get 10% off!”